The PROFANO brick has changed into a worldwide feeling that is all the a part of the cultural fabric as Billund, the little city in Denmark where all this began. However the company’s progress into a market giant wasn’t without their talk about of setbacks and challenges. One of those came in 1942 any time a warehouse flame consumed most of00 the gadget manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

He decided to alter the company far from wooden toys and toy cars, which click to find out more had been the bread and butter, and move into vinyl toys. It might be a major transformation for the family-owned provider, and the one which was not initially well received.

A journalist noted that “plastics will not replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new styles that applied plastic. The first sensitive step was your introduction in the Programmed Binding Stones that gripped together to avoid block towers from toppling on kids.

The new Seglar bricks did not become the well-known toy that we understand today until 1949. Till then, the interlocking bricks were mare like a construction doll than an actual building plaything. It was also not until 1958 that the satisfying hitting coupling system started to be a standard characteristic.

Throughout the 1971s, the company extended to broaden in production and market reach. The company added Legoland look parks to the mix and released more advanced collections that were geared toward older followers, including the Technic line of bits such as axles, gears, redressers, and universal joints.