The newest electronic media titan’s intends to spin off dating internet site division Match Category brings so you can light concerns away from on line matchmaking’s staying power.

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From inside the 2003, when word got away up to Vancouver that specific local people got become a no cost dating site titled PlentyOfFish (POF) and you may was running it out regarding their apartment, of many unmarried Vancouverites rolled the attention.

Markus Frind realized ideal. Frind, this new copywriter regarding PlentyOfFish, found there clearly was no shortage of people ready to attempt-drive their online dating site free-of-charge – or make use of it getting informal hookups.